Brand enhancement at its best: on-pack campaigns ensure an optimum effect with relatively small logistical effort. Exclusive Glasses as a free gift on bottles have a special attraction to consumers. Many brands have successfully availed themselves of this concept when introducing new Exclusive Glasses - with a view to strengthening customer loyalty also in private households. The sales increase achieved speaks volumes for this strategy. Of course, glass on-packs are not the only option. Many more merchandising articles are suitable for on-pack premiums helping to retain customers and enhance brands.