"The creation of good, usable design is key in the shaping of new products", explains Chief Designer Carsten Kehrein.

Such effort is well worth while, as is impressively documented not only by the nomination of the beer glass FOCUS for the design prize of the Federal Republic of Germany,  but also by the "Good Design" award presented by the Chicago Athenaeum in December 2005, and by the presentation of the iF Award 2005..

FOCUS captivates with a clear, unobtrusive design that is specifically geared to the expectations and needs of young bar and restaurant goers. A striking design feature is the base area, whose individual décors lend the glass a character of its own. With its organic shape, which makes handling a real pleasure, the glass is also perfectly tailored to the requirements of caterers.