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RASTAL Internet Relaunch

The specialist for modern and innovative drinking glass design has relaunched its Internet presentation at www.rastal.com to coincide with Brau Beviale 2004.
 
The aim in reconstructing the site was to make available to customers and partners of RASTAL a substantially expanded website that will provide fast, direct access to information covering the whole range of RASTAL products. At the same time the web design as well as the organizational and navigational structure has been revised in line with the results of the latest user research, making it easy for visitors to find their way through the pages.
 
The visual design is marked by the use of up-to-date, attractive colours and images, and the basic principles of the RASTAL Corporate Design have been faithfully adhered to. The pages are clearly structured, making it easy for the user to identify and focus on selected themes.
 
A click on the "Ranges" icon provides a complete and always up-to-date overview of the spectrum of products offered to the international beverage industry, the hotel, restaurants and bars sect ors as well as caterers.
 
All of the glasses illustrated here, arranged in the product groups non-alcoholic beverages, beer, spirits, and wine/champagne, can be decorated with brand or company logos.
 
New is the individual tabular presentation of the glasses, comprising weight, dimensions, calibration suitability, type of packaging, sales unit , and pallet sizes, facilitating decision-making by prospective buyers.
 
Because there are many factors that influence the price of an article, individual prices are not given in the web pages, except for gifts and special offers. But by using the query basket visitors will be sent a personal offer by return email.

Besides products and concepts for beverage industry enterprises, RASTAL also makes information available in its web site about promotions and gifts for successful advertising. Ideas for modern homes and lifestyle are also to be found there. In the three online Shops – Beverage World, Business and Homestyle – RASTAL provides prospective customers with offers tailor made to meet their individual requirements and wishes.
 
Although RASTAL has expanded its web site, it will in the future still be presenting its ranges in printed form. For t he Brau Bevi ale a revi sed RASTAL beer catalogue has been produced comprising the complete spectrum of ranges of glasses, mugs, minis, goblets, steins, glass tankards and special forms.

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