Americans usually drink their beer from standard all-purpose glasses or even straight from the can. The American Jim Koch of “Boston Beer” was thus all the more amazed to discover that beer, like other beverages, unfolds its full flavour and aroma only when served in the right glass.
 
As a result of this discovery, Jim Koch has taken systematic steps, in cooperation with RASTAL, to create the ideal glass for his flagship “Sam Adams Boston Lager” under the title “Building a better glass”. Hundreds of trial glasses have helped Jim Koch come closer and closer to his goal, namely to keep the traditional US "Shaker" glass once and for all away from his flagship beer brand. The result: a Specification Document of 300 pages setting out the requirements for the implementation of the perfect glass. Building upon this basis, RASTAL has designed and manufactured the ideal glass for Samuel Adams.