The glass for brand loyalty
In order to win favour with the consumer, authentic enjoyment and a striking brand personality have never been more important. The appropriate glass and decoration design comes from RASTAL.
/files/media/img/_global/START/titel/titel_start_smartglas_large.jpg /files/media/img/_global/START/titel/titel_start_smartglas_medium_1440.jpg /files/media/img/_global/START/titel/titel_start_smartglas_small.jpg /files/media/img/_global/START/titel/titel_start_smartglas_xsmall.jpg
DESIGN. BY THE INVENTORS OF THE EXCLUSIVE GLASS.
RASTAL created the brand-Exclusive Glass concept in 1964: the inspiration behind the idea was to craft a uniquely designed drinking vessel that would be reserved solely (hence ‘exclusively’) for a particular brand. The Bitburger goblet was the first masterpiece of its kind, and it ushered in the unparallelled success story of the Exclusive Glass! Renowned beverage brands around the globe now rely on this concept as an integral part of their marketing strategy. No other company in the industry has developed more brand-Exclusive Glasses than RASTAL – over the past 10 years alone, more than 100 new designs have been created. Many of them have become true classics in today’s international brand landscape.
More about the Exclusive Glass
1964
Brand: Bitburger
Design: Hermann Hoffmann
1976
Brand: Veltins
Design: Hermann Hoffmann
1976
Brand: Linie Aquavit
Design: Hermann Hoffmann
1977
Brand: Warsteiner
Design: Hermann Hoffmann
1979
Brand: Erdinger
Design: Hermann Hoffmann
1981
Brand: Metaxa
Design: Hermann Hoffmann
1988
Brand: Bonaqa
Design: Andreas Hübscher
1990
Brand: Berliner Kindl
Design: Andreas Hübscher
1991
Brand: Pilsner Urquell
Design: Horst Bartels
1994
Brand: Deinhard Yello
Design: Horst Bartels
1996
Brand: Radeberger
Design: Horst Bartels
1997
Brand: Diebels
Design: Horst Bartels
1999
Brand: Absolut
Design: Carsten Kehrein
1999
Brand: Pepsi
Design: Carsten Kehrein
2000
Brand: Jim Beam
Design: Carsten Kehrein
2001
Brand: Lipton Ice Tea
Design: Carsten Kehrein
2002
Brand: Ramazzotti
Design: Carsten Kehrein
2004
Brand: Sinalco
Design: Carsten Kehrein
2005
Brand: Warsteiner Premium Cup
Design: Carsten Kehrein
2008
Brand: Krombacher
Design: Carsten Kehrein
2008
Brand: Desperados
Design: Carsten Kehrein
2009
Brand: Havana Club
Design: Carsten Kehrein
2010
Brand: Moskovskaya
Design: Carsten Kehrein
2013
Brand: Brains
Design: Carsten Kehrein
2014
Brand: Kalnapilis
Design: Carsten Kehrein
2017
Brand: SodaStream
Design: Carsten Kehrein
DESIGN. BY THE INVENTORS OF THE EXCLUSIVE GLASS.
RASTAL created the brand-Exclusive Glass concept in 1964: the inspiration behind the idea was to craft a uniquely designed drinking vessel that would be reserved solely (hence ‘exclusively’) for a particular brand. The Bitburger goblet was the pioneering masterpiece of its kind, and it ushered in the unparalleled success story of the Exclusive Glass! In today’s brand-conscious world, the Exclusive Glass is an integral part of the marketing strategies of renowned beverage brands around the globe. No other company in the industry has developed more brand-Exclusive Glasses than RASTAL – over the past ten years alone, more than a hundred new designs have been created. Many of these (master)pieces have become true classics in today’s international brand landscape.
More about the Exclusive Glass
RASTAL plays a key role in shaping the world of modern glass design. Honoured with more than 180 design prizes and awards conferred since 1974, RASTAL enjoys worldwide recognition as a supplier of success-boosting brand solutions.
THE COMPANY.
THE BRAND.
Established in 1919 as a family-run enterprise, RASTAL has evolved into an internationally operating, continuously owner-managed group of companies with a staff of 450 passionate professionals and an annual production volume of around 120 millions of glasses. We are a family-run business with all the positive attributes associated with this type of corporate concept. Please feel to learn more about our tradition-steeped company that boasts not only a near-century of seasoned production know-how, but also an exceptionally dedicated staff and, last but not least, an award-winning approach to glass as an eco-friendly material and a pioneering passion for the language of design. More about the company and the Rastal brand
The RASTAL Group today - owner of production facilities in Germany and Poland. A global network of thirty-six foreign agencies, representatives and cooperation partners ensures short distances and speedy communication.
TECHNOLOGY
Whether clients seek high-quality glass production or glass finishing/decoration services: RASTAL is not only perfectly conversant with all state-of-the-art methods and technologies, but is also constantly committed to refining and developing them into the future. Around thirty long-term collaborations with glass factories subscribing to the same standards as RASTAL’s principal production site in Höhr-Grenzhausen (Germany) ensure unwavering quality and service. Experienced staff and consistent quality management processes are key assets that have established RASTAL’s reputation as a world industry leader.Learn more about RASTAL technology and production
Sustainability
is our commitment.
Achieving sustainability is a long-term process for an enterprise. With this in mind we are aware that having made sustainability our goal, the way to reach it is through continual modification of processes within the enterprise in keeping with our economic, ecological and social responsibilities.More about sustainability
/files/media/img/_global/START/titel/gaffel_back_large.jpg /files/media/img/_global/START/titel/gaffel_back_medium.jpg /files/media/img/_global/START/titel/gaffel_back_small.jpg /files/media/img/_global/START/titel/gaffel_back_xsmall.jpg
