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RASTAL SMARTGLASS® RASTAL SMARTGLASS® RASTAL SMARTGLASS® RASTAL SMARTGLASS®

The glass for brand loyalty

In order to win favour with the consumer, authentic enjoyment and a striking brand personality have never been more important. The appropriate glass and decoration design comes from RASTAL.

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Craft Master 1 und Craft Master 2 Craft Master 1 und Craft Master 2 Craft Master 1 und Craft Master 2 Craft Master 1 und Craft Master 2

AND

THE WINNER

IS ...

AND THE

WINNER

IS ...

IF Logo Quer 16 Red Dot Award Focus Open 2016 Special Mention GERMAN DESIGN AWARD WINNER 2017
IF Logo Quer 15 IF Logo Quer 15

Craft Master Two

Craft Master One

DESIGN. BY THE INVENTORS OF THE EXCLUSIVE GLASS.

RASTAL created the brand-Exclusive Glass concept in 1964: the inspiration behind the idea was to craft a uniquely designed drinking vessel that would be reserved solely (hence ‘exclusively’) for a particular brand. The Bitburger goblet was the first masterpiece of its kind, and it ushered in the unparallelled success story of the Exclusive Glass! Renowned beverage brands around the globe now rely on this concept as an integral part of their marketing strategy. No other company in the industry has developed more brand-Exclusive Glasses than RASTAL – over the past 10 years alone, more than 100 new designs have been created. Many of them have become true classics in today’s international brand landscape.

More about the Exclusive Glass
 
50 YEARS OF
EXCLUSIVE GLASS DESIGN

1964

Brand: Bitburger
Design: Hermann Hoffmann

1976

Brand: Veltins
Design: Hermann Hoffmann

1976

Brand: Linie Aquavit
Design: Hermann Hoffmann

1977

Brand: Warsteiner
Design: Hermann Hoffmann

1979

Brand: Erdinger
Design: Hermann Hoffmann

1981

Brand: Metaxa
Design: Hermann Hoffmann

1988

Brand: Bonaqa
Design: Andreas Hübscher

1990

Brand: Berliner Kindl
Design: Andreas Hübscher

1991

Brand: Pilsner Urquell
Design: Horst Bartels

1994

Brand: Deinhard Yello
Design: Horst Bartels

1996

Brand: Radeberger
Design: Horst Bartels

1997

Brand: Diebels
Design: Horst Bartels

1999

Brand: Absolut
Design: Carsten Kehrein

1999

Brand: Pepsi
Design: Carsten Kehrein

2000

Brand: Jim Beam
Design: Carsten Kehrein

2001

Brand: Lipton Ice Tea
Design: Carsten Kehrein

2002

Brand: Ramazzotti
Design: Carsten Kehrein

2004

Brand: Sinalco
Design: Carsten Kehrein

2005

Brand: Warsteiner Premium Cup
Design: Carsten Kehrein

2008

Brand: Krombacher
Design: Carsten Kehrein

2008

Brand: Desperados
Design: Carsten Kehrein

2009

Brand: Havana Club
Design: Carsten Kehrein

2010

Brand: Moskovskaya
Design: Carsten Kehrein

2013

Brand: Brains
Design: Carsten Kehrein

2014

Brand: Kalnapilis
Design: Carsten Kehrein

2017

Brand: SodaStream
Design: Carsten Kehrein

 

DESIGN. BY THE INVENTORS OF THE EXCLUSIVE GLASS.

RASTAL created the brand-Exclusive Glass concept in 1964: the inspiration behind the idea was to craft a uniquely designed drinking vessel that would be reserved solely (hence ‘exclusively’) for a particular brand. The Bitburger goblet was the pioneering masterpiece of its kind, and it ushered in the unparalleled success story of the Exclusive Glass! In today’s brand-conscious world, the Exclusive Glass is an integral part of the marketing strategies of renowned beverage brands around the globe. No other company in the industry has developed more brand-Exclusive Glasses than RASTAL – over the past ten years alone, more than a hundred new designs have been created. Many of these (master)pieces have become true classics in today’s international brand landscape.

More about the Exclusive Glass
DESIGNSTUDIO DESIGNSTUDIO DESIGNSTUDIO DESIGNSTUDIO

RASTAL

DESIGN STUDIO

DESIGN. By Experts.
More about the Rastal Design Studio

RASTAL plays a key role in shaping the world of modern glass design. Honoured with more than 180 design prizes and awards conferred since 1974, RASTAL enjoys worldwide recognition as a supplier of success-boosting brand solutions.

THE COMPANY.
THE BRAND.

Established in 1919 as a family-run enterprise, RASTAL has evolved into an internationally operating, continuously owner-managed group of companies with a staff of 450 passionate professionals and an annual production volume of around 120 millions of glasses. We are a family-run business with all the positive attributes associated with this type of corporate concept. Please feel to learn more about our tradition-steeped company that boasts not only a near-century of seasoned production know-how, but also an exceptionally dedicated staff and, last but not least, an award-winning approach to glass as an eco-friendly material and a pioneering passion for the language of design. More about the company and the Rastal brand

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The RASTAL Group today - owner of production facilities in Germany and Poland. A global network of thirty-six foreign agencies, representatives and cooperation partners ensures short distances and speedy communication.

TECHNOLOGY

Whether clients seek high-quality glass production or glass finishing/decoration services: RASTAL is not only perfectly conversant with all state-of-the-art methods and technologies, but is also constantly committed to refining and developing them into the future. Around thirty long-term collaborations with glass factories subscribing to the same standards as RASTAL’s principal production site in Höhr-Grenzhausen (Germany) ensure unwavering quality and service. Experienced staff and consistent quality management processes are key assets that have established RASTAL’s reputation as a world industry leader.Learn more about RASTAL technology and production

  
  

Sustainability
is our commitment.

Achieving sustainability is a long-term process for an enterprise. With this in mind we are aware that having made sustainability our goal, the way to reach it is through continual modification of processes within the enterprise in keeping with our economic, ecological and social responsibilities.More about sustainability