Creative vision, technological expertise and the myriad of experience of the original inventor: And we know that the long-term success and the quality of an “exclusively” designed glass needs to be created anew at each step along the way.
In the beginning, there is the brand: brand identity and brand positioning are the two pillars that constitute the centrepiece of any Exclusive Glass design process.
See it, smell it, feel it, taste it: In order to transform brand experience into a pleasurable branded experience for the consumer, all parameters associated with the subjective perception and experience of enjoyment are carefully architectured into the creative process.
Extensive know-how and a long track record of experience are key ingredients to successful design: early on in the process, the design is matched with the ideal production method. And it goes without saying that RASTAL is perfectly conversant with the entire range of manufacturing techniques and styles.
Of course, branded glassware should not only be “enjoyware”, but should also be fit for everyday use. Therefore, RASTAL adapts glass design to meet the specific needs of catering and hospitality professionals: a wide range of special properties and features such as optimised cleaning behaviour, stackability/nestability, visual filling aids as well as well-balanced head formation and retention in beer.
Professionalism, experience as well as the timely consideration of production-related and functional criteria are major entries on the credit side of the “efficiency account”. But RASTAL has even more assets to offer: If you entrust RASTAL not only with the creation of your glass design, but also with glass production, the design effort will be included in the production price. RASTAL thus delivers efficiency “by design”!