Using their pioneering sensory test design process known as Multi-Sensory Revolution (MSR), the German companies RASTAL and Döhler assembled a panel of experts to analyze the sensorial influence of different glass styles on Boulevard Brewing’s American saison ale, Tank 7. The aim of this scientific approach is to determine the perfect shape of drinking glass that allows the unique characteristics of a particular beverage to be properly experienced by all the senses. The project was established and led by Rastal’s U.S. glassware partner, Grandstand.
RASTAL has decisively shaped modern glass design and the international brand landscape over the past decades. The invention of the exclusive glass, numerous design classics, brand icons known all over the world as well as the RASTAL Smartglass® are the milestones of an era of innovations. With its 100th anniversary, the company is now opening up the next chapter and is carrying the visionary claim of the RASTAL brand into the future.
Over the past 100 years, RASTAL has become a highly regarded partner to renowned clients operating in the national and international beverage arena, in the hospitality and catering sector.
The family-run enterprise manufactures around 120 million glasses per year. Numerous well-known brands across the globe rely on RASTAL’s experience and technological expertise in all aspects of brand staging and branded consumer experience.
In 1964 RASTAL initiated the brand signature glass and implemented it for the first time: it is based on the idea of an individual glass design dedicated exclusively to a single brand.
Design with added value: an individual glass design as an exclusive combination of brand identity and the promise of fine drinking pleasure – tailored specifically to the brand, target group, budget and use.
A brand signature glass by RASTAL.
With 200 awards and design prizes, the Rastal design studio is one of the most renowned experts in the world today when it comes to glass design. Here, creativity is combined with acclaimed materials expertise. The studio has developed – and continues to develop – legendary brand icons that have made design history as well as numerous classics of modern glass design. These are designs that continue to leave their mark on the international beverage scene to this day.
Tradition-steeped company meets innovation factory. For almost a century, we’ve been consistently in search of the next big inspiring idea. What are the visions that will guide us in the future? There’s lots to look forward to.